By Shifu Awei
Digital TV operator StarTimes and UNAIDS formally established a partnership with the signing of a Memorandum of Understanding (MOU) on Friday in Beijing.
According to the MOU, the two parties will create a strategic partnership with the aim of achieving a shared objective and common goal to end the AIDS epidemic by 2030.
StarTimes and UNAIDS will work together to increase awareness of HIV and to reduce stigma and discrimination of people living with HIV and people affected by HIV across the broadcast networks of StarTimes throughout the African continent.
“Your network which will be able to reach millions of Africans with information will help us, not just to give pills to people, but will be able to restore their dignity to those people,” UNAIDS Executive Director and Under-Secretary-General of the UN, Michel Sidibé, said at the signing ceremony of the MOU that people will have the knowledge and information to protect themselves, and then ‘we can really control the epidemic’.
President of StarTimes Group, Pang Xinxing, said: “AIDS is the public enemy of all mankind and we are honoured to work together with UNAIDS to shoulder the mission of fighting AIDS.”
On 1st December 2016, the World AIDS Day, StarTimes and UNAIDS worked together to reach millions of people in Africa with two short video messages that promote the life-cycle approach to HIV prevention, finding HIV solutions for everyone, and at every stage of life.
Pand says StarTimes is serving nearly 10 million subscribers and covering all of the continent’s population with a massive distribution network of 200 brand halls, 3,000 convenience stores and 5,000 distributors.
StarTimes owns a featured content platform, with 480 authorised channels consisting of news, movies, series, sports, entertainment, children’s programs, fashion, and religion.
Pang says the company’s vision is “To enable every African family to afford and enjoy digital TV”.
To enable every African family to afford and enjoy digital TV, StarTimes achieves this by combining satellite and terrestrial DTV systems to provide an open and secure digital wireless platform.
According to pang, “the company provides a robust signal transmission service for public and private broadcasters, offers consumers outstanding Pay-TV programs, mobile multimedia, wireless Internet connectivity and convenient online services including checking TV guide; watching free live football; chatting with celebrities and friends.”