September 18, 2021

Kenya Tourism Board (KTB) gets new Chief Executive Officer

1 min read

Kenya — Tourism Cabinet Minister Najib Balala has appointed Mrs Jacinta Nzioka-Mbithi as the acting Kenya Tourism Board (KTB) Chief Executive Officer with immediate effect.

Ag. CEO - at a Past MKTE event

This follows the exit of Mr. Muriithi Ndegwa whose term has expired after serving in the helm of the country’s tourism marketing agency for two full terms since October, 2009.

Until her appointment, Mrs. Jacinta Nzioka – Mbithi has been the acting Director of Marketing for the last three years. She has over 10 years in international tourism destination marketing.

Balala while making the appointment thanked Ndegwa for the diligent service he has offered the Government during his two term period in office.

He said Mrs Nzioka-Mbithi will remain in the acting position until a competitive recruitment exercise is completed by the Board.

Mrs. Nzioka thanked the Minister for appointment and assured the industry and stakeholders of KTB’s s commitment in driving tourism sector on its recovery path.

“A lot of recovery programmes have been put in place and together with the industry players, we are fully committed to their implementations,” said Nzioka

Nzioka is one of the founding Executive Directors of the Kenya Association of Women in Tourism (KAWT) and member to the board of Ecotourism Kenya.

She holds an MBA in Strategic Management with Marketing and a Bachelor’s degree in Tourism Management from Moi University and a post graduate Diploma in Marketing of Services from Maastricht School of Management in the Netherlands.

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